White Cactus Launches Per-Product AI Visibility Platform Built for Shopify Merchants
AUSTIN, TEXAS, November 24, 2025
Today, white Cactus launched its per-product AI visibility platform built for Shopify merchants who need to know exactly how their catalog performs across AI search engines.
As more shoppers turn to ChatGPT, Perplexity, and Google's AI Overviews to discover products, merchants are losing sales to competitors whose listings are optimized for how AI models interpret and recommend products. White Cactus shows merchants which specific products are visible in AI recommendations, and which are being overlooked, then provides the optimization tools to fix the gap.
The rise of AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews has forever changed how consumers search for products online. Studies show that over 60% of consumers now use AI chatbots during their purchase research. White Cactus gives merchants complete visibility into where their products rank across AI platforms, then helps them optimize the listings that aren't being seen. Unlike traditional SEO tools that track domain-level metrics, White Cactus provides product-level visibility tracking across major AI platforms. This will show merchants exactly which products appear in AI-generated recommendations and which remain invisible to potential customers.
The platform plugs into Shopify stores without requiring any technical setup from merchants. Once installed, White Cactus starts tracking how each product performs across AI engines, showing which listings need work and suggesting optimizations based on how AI models interpret product information. For stores with hundreds of products, this insight is critical, instead of guessing which listings to fix, merchants can focus their efforts on the specific products that are invisible to AI and cost them sales.
"We had no idea our top-selling products weren't showing up when customers asked AI for recommendations in our category," said Max Webster of Shoptopia. "White Cactus showed us exactly which products were invisible and helped us fix it. Within weeks, we started seeing traffic from AI referrals we didn't even know we were missing."
Shopify merchants can start tracking their product visibility across AI platforms by visiting whitecactus.ai. The self-service platform gives merchants control over their optimization strategy while providing clear data on what's working and what needs attention.
About White Cactus
White Cactus is an AI search optimization platform for e-commerce businesses, specializing in generative engine optimization (GEO) and per-product visibility tracking. Founded in 2025 and based in Austin, Texas, White Cactus helps Shopify merchants adapt to the AI-powered search landscape by providing detailed insights into how their products perform across AI answer engines. The platform serves merchants who need to understand and optimize their catalog's visibility as consumer search behavior shifts toward conversational AI interfaces.
